The launch of the World’s First AI-Augmented Snack: Doritos Silent.
This campaign won:
Silver Cannes Lions / Social and Cultural Insight / 2024
Silver Cannes Lions / Emerging Tech / 2024
Bronze Cannes Lions / Innovation in Gaming / 2024
D&AD Yellow Pencil / Gaming & Virtual Worlds / Brand Experience / 2024
D&AD Graphite Pencil/ Media/ Use of XR / 2024
D&AD Graphite Pencil / Direct/ Use of XR / 2024
D&AD Wood Pencil / Digital & Social / Use of XR & Emerging Technology / 2024
Webby / Best Use of AI & Machine Learning / 2024
Caples Gold / Gaming / 2024