To introduce adidas’ new recyclable footwear line, we wanted to show the circularity of a product that is made to be remade.
To do that, we created a film engineered to loop, like the products themselves.
This film won:
BRAND FILM AWARDS / Sustainability / Gold / 2023
NY DIGITAL AWARDS / Online Video / Gold / 2024
SHORTY / Short Form Video / Silver / 2023
ANTHEM / Brand: Sustainability / Silver / 2024
SHORTY / Environment & Sustainability / Bronze / 2023